Why B2B Growth Needs a Co-Marketing Strategy

In this episode of The B2B Growth Show, host and CEO of Vende Digital, Paul Slack, sits down with Trevor Burnett, VP of Marketing at Impartner, and Stephanie Zembal, Channel Marketing Leader at Palo Alto Networks, to uncover what makes partner marketing thrive in 2025 and beyond.

Watch and discover how AI-driven personalization and simplified partner programs can scale ecosystems efficiently, while Stephanie reveals how Palo Alto Networks enables 20,000+ partners to drive 92% of its sales. Together, they highlight strategies for cutting through content overload, streamlining enablement, and measuring the KPIs that matter.

Key takeaways include:

• Simplify partner programs with intuitive tools and content
• Use co-marketing to amplify credibility and reach
• Track engagement metrics to optimize campaigns
• Empower partners with actionable playbooks, not overwhelming processes