World-Leading Satellite Operator SES Chooses Impartner to Power Global Rollout of Partner Program

Impartner’s partner relationship management solution helps SES expand their scope and market reach, and generate new business opportunities

As world-leading satellite operator SES expanded its core business from delivering video services to include new, flexible satellites that suit the needs of any enterprise customer anywhere, they knew they needed a partner network on the ground to deliver the technology on the ground to customers. In a new case study, SES’s journey to build a partner ecosystem is detailed, including their ultimate choice of Impartner’s award-winning Partner Relationship Management solution to manage their new indirect sales operation.

“Bringing partners into our mix allowed us to unlock our service offering – transforming the way we do business with our customers, said Elodie Maurer, partner marketing manager for the SES Partner Program. “We’re accelerating our path to generating revenues, scaling our business, and reaching new regions and new customers in new markets. However, in starting this new partner universe, it was so big, so complex, and there was so much to offer, we knew we needed to rely on a technology, a robust PRM platform to help us deliver world-class partner experience.”

The selection process, said Maurer, was comprehensive.  “We did a thorough RFP process to review and compare the different systems until we selected the best,” she said.  “Impartner PRM is the most complete PRM system available in the market today. Straightforward, simple to use — a world-class partner experience.” In the video case study, Maurer highlighted the following key benefits to SES and partners:

  • Dedicated customer support throughout the entire implementation process to ensure the system is implemented and up and running on time
  • Seamless integration into existing their CRM system – and capability to integrate into their future CRM
  • Powerful features such as MDF management, deal registration, online business planning, and CMS
  • Easy-to-use content management system with segmentation and co-brandable assets

“Our partners really embraced this portal quickly,” Maurer said, noting that the company now has approximately 70 partners in 46 countries in every region around the world.  “It helped us engage with our partner ecosystem in a way we’ve never done before, creating value within this ecosystem and better serving the business needs of every single partner with the ultimate goal to grow our businesses together.”

As for Impartner, Maurer said the value is more than just in the solution. “Impartner is a community of highly professional and passionate experts in channel strategy, not only for the technology they bring to the table but also for the whole team – the whole support they provide,” Maurer said. “I would 100% recommend Impartner.”

To watch the video case study, click here. If you’re ready for a demo on how Impartner can transform your channel operations, click here.

About Impartner

Impartner delivers the industry’s most complete SaaS-based Channel Management Platform, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner’s flagship Partner Relationship Management (PRM) solution is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit, or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

Sign-up for your Impartner demo today.

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