Press Release

Impartner PRM for Microsoft Dynamics 365 Awarded as Global Product of the Year by Business Intelligence Group

Award latest in a string of recognition for the solution, which is specifically tailored for quick, easy integration with Microsoft Dynamics 365 CE

August 4, 2020—Today, the Business Intelligence Group named Impartner PRM for Microsoft Dynamics 365 Product of the Year in the 2020 Sales and Technology Marketing Awards program, also known as The Sammys. The Sammys honor global organizations and products helping to solve the challenges organizations have connecting and collaborating with prospects and customers.

Impartner PRM for Microsoft Dynamics 365 is specifically tailored to integrate tightly with Microsoft’s Customer Relationship Management solution at a native level and provide channel marketing and sales professionals with a clean, integrated master view of their channel success. With the solution, lead distribution, deal registration, cooperative marketing, partner onboarding, business analytics and other tools required to successfully scale channel revenue all integrate simply and quickly into a common workspace. Microsoft and Impartner have a collaborative agreement to co-market and co-sell both solutions to Dynamics 365 customers and, together, ensure seamless support. 

“We couldn’t be more excited to see the continued recognition for this solution, which provides companies with a control center for managing and optimizing their channel sales ecosystem in the same way that CRM facilitates direct sales,” said Impartner CMO Kerry Desberg. “Impartner PRM provides scale for companies that are increasingly turning to the indirect channel as the growth driver for their business, especially in the face of the pandemic.”

“We are proud to reward and recognize Impartner for their innovation and dedication to helping both the organization using their technology and the ultimate consumer,” said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group. “It was clear to our judges that their dedication and innovation will improve how we all connect with the brands we love. Congratulations!”

To learn more about Impartner PRM for Microsoft Dynamics 365 and how it can accelerate indirect sales, click here

About Business Intelligence Group

The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, business executives — those with experience and knowledge — judge the programs. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.

About Impartner

Impartner delivers the industry’s most complete SaaS-based Channel Management Platform, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner’s flagship Partner Relationship Management (PRM) solution is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit, or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20 and for London call +44 0 20 3283 4465.

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*Based on an Impartner global study of channel managers and top channel strategists using the Qualtrics platform; results anonymized.

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