The Most Important Tool Missing from Your Salesforce Toolbox

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Takeaways:

You can do amazing things with Salesforce CRM and Salesforce Communities. But helping partners grow your brand and launch compelling marketing campaigns isn’t one of them, says Robb Franks, Director of Sales Engineering at Impartner. Here, Franks walks through use cases for TCMA, and shares an interesting TCMA connection with one of Franks’ favorite Utah artists, Christopher Creek.

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Episode Outline:

[00:28] T.C.D. introduces Robb Franks
[00:44] Franks provides an overview of his career, Impartner
[02:19] Why there is so much consternation around partner marketing today
[02:39] Referrals and partner-generated leads: The brass rings of marketing
[04:32] Expectation-setting for partner marketing automation
[06:30] Playing basketball in the dark
[08:30] Teaching old dogs to do new tricks with TCMA
[09:10] TCMA in action: what a marketer can do with TCMA
[10:30] How to scale with Impartner TCMA
[11:52] Looking out for the needs of others—a metaphor for TCMA
[12:38] T.C.D.’s closing remarks

Featuring:

Robb Franks

Robb Franks
Director of Sales Engineering, Impartner

Dave Taylor

TC Doyle
Director of Marketing Communications, Impartner

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