How to Deliver Personalized Partner Newsletters at Scale

Delivering personalized, targeted newsletters to thousands of partners doesn’t have to drain your time or your budget. With Impartner’s News on Demand, you can automate content delivery, increase partner engagement, and stay top-of-mind all with just one click.

The Challenge with Traditional Partner Newsletters

Most partner marketing teams are still manually building and sending segmented newsletters. That means hours spent coding, translating, formatting, and securing approvals only to send outdated content or bombard partners with duplicate information. 

Even worse? Partners often fall into multiple segments, so they receive the same email more than once, leading to message fatigue and dropping engagement rates.

Most partner marketing teams are stuck in the past:

• Manually segmenting audiences
• Copy/pasting and formatting newsletters in multiple languages
• Duplicating content across campaigns
• Waiting on long approval chains
• Sending emails that land with a thud

And because partners often fall into more than one segment, they’re getting hit with duplicate communications. The result?

🛑 Message fatigue
📉 Declining open rates
🚪 Dropped engagement

Your Partners Deserve Better Content, On Their Terms

Your partners are juggling competing priorities, vendor communications, and overflowing inboxes. If your newsletters don’t feel relevant, timely, or useful, they’ll be ignored. And when you lose partner mindshare, you lose revenue potential.

To win the attention of today’s partner ecosystem, you need a content delivery model that’s smarter, faster, and fully tailored.

Enter: News on Demand by Impartner

Impartner’s News on Demand transforms partner communications with automated, preference-based content delivery. Here’s how it works:

• Partners choose their content preferences, frequency, and delivery time.
• You upload your content, no HTML required, and assign categories.
• The system does the rest, generating personalised newsletters that feel hand-picked for every partner.

This partner marketing automation tool eliminates the guesswork and manual lift while increasing newsletter open rates, click-throughs, and partner satisfaction. 

It’s like a Netflix recommendation engine, but for your partner program.

Channel Teams will gain:
✅ More opens
✅ Higher click-through rates
✅ Stronger partner satisfaction
✅ Less manual work for your team

Smarter Partner Communications = Stronger Ecosystem Results

By giving partners control over the content they receive, News on Demand ensures your partner program stays relevant and responsive.

Why It Works:
💡 Give partners a voice: They decide what they want, and when
⚡ Stay agile: Get your content out quickly, without bottlenecks
📊 Boost engagement: Serve up insights your partners actually use
📈 Drive ROI: Better comms = better partner results

Let’s Build the Newsletter Your Partners Actually Want
With News on Demand, you can finally scale partner communications without sacrificing personalization or quality.

Whether you’re launching your first campaign or optimizing a global program, this solution changes the game.