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Personalized Partner Onboarding
Create automated and tailored training.

Pipeline Management
Sync deal registration and partner leads with CRM.

Certification Management
Build courses, lessons, and quizzes, code-free.

Market Development Funds
Hand requests, fulfillment, and ROI analysis.

Partner Business Planning
Share, create, and track goals together.

Tiering and Compliance
Incentivize partner performance, automate compliance management.

Reporting and Analytics
Know what drives mutual revenue.

Paid Media Marketing
Connect local partners with local leads via Google.


Experts Across Industries

Cyber Security

High Tech




Growth and Google: Partner Marketing Automation Reinvented

75% of all businesses go to market via an indirect channel but how can you fully leverage your partnerships to generate more demand and business?  A partner marketing automation platform that automates marketing to deliver lead-nurture and rapid lead-generation directly to your partners, with little upkeep, maximizing your ROI using scalable demand solutions.

Google's Strategic Partnerships Leader, John Lojek accompanied Impartner's Senior Director, of Channel Marketing Solutions, Emile Van de Klok to showcase how any company with an indirect channel route to market could benefit from Google Ads for the Channel as part of the partner marketing automation platform and marketing strategy.

View the presentation: