In 2020 Vertiv transitioned from their previous channel marketing automation solution provider to Impartner with big ambitions leading the way. Their aggressive partner onboarding plan in PRM has been very successful, however, the activation and engagement of Partners with their Partner Marketing activities take more effort. The good news? They're on track. The bad news? It is challenging.
In this ImpartnerCON22 session, hear from Martin Coulthard, Senior Global Director, Digital CX, of Vertiv alongside Impartner's Senior Director, Channel Marketing Solutions, Emile Van de Klok, as they share how to “play” the partner marketing automation “game”, and how Vertiv handled implementation, internal stakeholder training, and partner on-boarding to successfully scale their channel investment. We promise the good, the bad, the ugly, and the key-learnings obtained.
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