The Role of Smart Automation in Ajax Systems' Global Partner Strategy

When it comes to security and automation, Ajax Systems stands out for our commitment to safeguarding homes and businesses with best-in-class tools. From fire safety and water leak prevention to video surveillance, Ajax Systems ensures that safety is accessible to all. To offer this same first-class support to our global partner ecosystem, we turned to Impartner.  

As the Partner Portal Manager at Ajax Systems, these are just some examples of how Impartner’s portal provides flexibility, automation, and the ability to make clever customisations using the custom object tools, and automated workflows empowering us to build a seamless, easy-to-use platform for our partners.  

Automated certification processes  

Ajax Systems offers free courses to help partners understand our products thoroughly. Once partners complete their first courses, they're automatically authorized to begin work on our larger library of certifications. This automation ensures partners can easily access and complete areas of training relevant to them, which is crucial for maintaining high standards and consistent knowledge.  

By automating the certification process, Ajax Systems ensures that partners are always up to date with the latest product information and best practices, constantly developing a more competent and reliable network of partners.   

Global Where to Buy page  

To enhance our partners' presence, we developed a “Where to Buy” section on our website using Impartner Custom Objects logic. We can easily filter by partner location and type,  along with other attributes, without requiring more work from our partners.  

Importantly, we were also able to build country-specific logic that's vital for ensuring customers can easily find and connect with the right types of approved partners in their region. Now, we can dynamically manage and display partner information, making it easier for customers to locate trusted partners worldwide. This not only improves the customer experience but also strengthens our partner network by driving more business opportunities to local partners in their language. 

On-demand product line access   

Ajax Systems also provides our distributors with custom access controls and approval for some product lines, with the ability to approve and give permission to trusted installers who meet the right certification criteria. This streamlined process, supported by Custom Objects, shortens the communication chain and ensures our partners get timely support.  

By enabling controlled access, Ajax Systems ensures that partners can quickly and easily obtain access to the products they need. This not only improves the partner experience but also helps us maintain a high level of customer service and responsiveness across different markets and regions.  

Personalized partner emails  

With Impartner, Ajax Systems can now send hyper-personalized newsletters to the right partner audiences, using Custom Objects to tailor email subject lines, links, and content based on partner type, user, language, and region.  

Personalized and segmented communication is key to building stronger relationships with our global partner ecosystem. Our partners know that they'll receive the most relevant news and updates, which is crucial for keeping them informed and engaged with Ajax Systems' latest developments and opportunities. 

Data-driven partner dashboards 

Finally, Ajax Systems built a partner insights dashboard that tracks and shares critical metrics in a visually compelling way. In our dashboard, partners and our internal teams can track:  

• Partner certifications
• Specializations
• Achievements
• Product installation portfolio
• Total and active leads
• Lead processing speed
• Closed sales revenue 

This comprehensive dashboard provides a clear and detailed view of each partner's growth and performance, helping us make more informed decisions with our partners.  

Towards smarter partner ecosystems  

With Impartner, we've gone from overly complex to a streamlined experience that's personalized for every partner type. By leveraging automated workflows, using the flexibility of creating Custom Objects, that are beyond the out-of-the-box capabilities and specific to our business needs with just a few clicks, we've transformed our overall partner engagement and operational efficiency.  

Empowered by Impartner, we're shaping the future of global security, making the world a better place, whilst growing our business through successful partnerships.