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MasterClass EP3: How to Use Partner Data to 10x Marketing and Sales

Bring your partner strategy of the past into the ecosystem of the future. The power of data-driven partnering accelerates channel marketing and sales success.

In this episode of MasterClass, Impartner syncs up with PartnerTap to share examples of how ecosystem data from PartnerTap can feed directly into your PRM and Through Channel Marketing Automation to improve marketing and sales results.

You’ll learn how to use partner data to prioritize MDF investment, create hyper-targeted lists for marketing, source net new deals, and win deals faster with the best partners on each account.

About the Author

Trevor Burnett is the Head of Product Marketing at Impartner. Burnett has over 15 years of experience in the partnerships space. Over the years, he has built both technical and business acumen as he's done everything from building partner portals himself to strategizing how to solve partnership problems through technology with hundreds of companies. He's also the host of Impartner's popular MasterClass series, in which he talks about the latest trends and tech in ecosystems.

Profile Photo of Trevor Burnett