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How to Supercharge Partner Marketing Campaigns with AI

Partner marketing has become a critical strategy for businesses who need to expand their market reach and profitability, especially in the B2B space. To fully unlock the potential of your partner marketing efforts, harnessing the transformative power of artificial intelligence (AI) is crucial.

Based on our MasterClass discussion with Torkel Öhman, CTO of Amanda AI, we’re delving into valuable insights on how to effectively leverage AI to elevate your partner marketing efforts, especially for paid ads. Keep reading to learn more or watch the full webinar for our in-depth discussion!

1. Build the right inputs for your audience

For most companies, Google Ads is the go-to platform for precision targeting in B2B marketing. It allows you to reach your audience with unparalleled accuracy, and AI can drastically enhance your performance in this critical area.

To ensure Google understands your objectives clearly, provide it with relevant input such as search terms, keywords, ad copy, URLs, and conversion points. From there, AI can act as the interpreter and optimizer for your inputs

2. Leverage AI for keyword optimization

Keyword optimization for paid ads can be a complex task. Take, for example, selling industrial printers. The keyword "industrial printer" can encompass a multitude of interpretations, including different types, models, or industrial sectors.

Using AI, like Amanda AI, can be indispensable in identifying the most relevant search queries for your goals. For instance, if the search term "industrial 3D printer" consistently outperforms others, you can allocate more resources to this high-performing keyword.

3. Target the right audiences with AI

In partner marketing, the demographic composition of your audience will significantly impact your conversion rates. Factors like industry, company size, job titles, and specific interests are pivotal. AI tools are your ally in precisely targeting the right demographics.

By leveraging AI-powered audience targeting, you can zero in on the most relevant demographics while excluding those less likely to convert. Continuing our previous example, if you're selling industrial printers, your focus might be on businesses interested in "industrial equipment" within a specific industry sector for better results.

4. Manage partner marketing at scale with AI

Partner marketing often demands managing campaigns for multiple partners across diverse geographic regions and industries. Whether you're engaged with ten or a thousand partners, AI can deftly set up and oversee paid media campaigns at scale, complete with personalized details and branding for each partner.

To start, explore dedicated AI solutions custom-tailored for this purpose like Amanda AI. These solutions are engineered to handle vast datasets and intricate campaigns. They empower you to make data-driven decisions for your paid ads, fine-tuning and optimizing your efforts.

AI can orchestrate thousands of changes per account each day, encompassing bidding adjustments, keyword refinements, and more. The result? Lower costs and better campaign performance, with a reduced cost per lead.

Driving partner marketing success with AI

For your partner marketing efforts, AI provides invaluable support in navigating keyword optimization, audience targeting, and campaign management at scale, all tailored to your audience. Whether you operate in the B2B or B2C realm, AI's adaptability, learning capabilities, and ability to deliver results beyond human capabilities make it a vital partner on your journey to partner marketing success.

Are you ready to automate and streamline your partner marketing efforts? Impartner can help. Impartner is the fastest-growing, most award-winning channel management solution provider on the market. Our partner relationship management (PRM) and partner marketing automation (PMA) solutions help companies accelerate revenue and profitability through their indirect sales channels at every partner lifecycle touchpoint.

From marketing automation to pipeline management, co-branding to paid media tools, Impartner handles it all and more with best practices and automation built-in. Ready to accelerate your partner marketing efforts? Let's get started.

About the Author

Impartner is the fastest-growing, most award-winning provider of partner management and partner marketing automation solutions. We've been around for decades, and were the first to coin the term "PRM". Today, over 40,000 users leverage Impartner to manage millions of partners within their ecosystem of distributors, resellers, and more. We draw on decades of experience with best practices in the channel to create content that helps partnership leaders grow their careers and scale their programs.

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