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Empowering Your Organization and Partner Ecosystem with Enablement Strategies with BigCommerce

Partner enablement is a new and evolving role at many technology companies. Sometimes it's rolled into the Learning and Development department and sometimes it's a marketing role.

At BigCommerce, we house our Technology Partner Enablement under Partner Experience. We believe that enabling partners to be "better together" is fundamental to growing successful partnerships.

Effective enablement involves focusing on the perspective of the team you’re speaking to, focusing on actionable takeaways, and making sure that the party receiving the enablement walks away feeling like they got the information they needed to help them do their job better.

Read the full presentation below!

About the Author

Impartner is the fastest-growing, most award-winning provider of partner management and partner marketing automation solutions. We've been around for decades, and were the first to coin the term "PRM". Today, over 40,000 users leverage Impartner to manage millions of partners within their ecosystem of distributors, resellers, and more. We draw on decades of experience with best practices in the channel to create content that helps partnership leaders grow their careers and scale their programs.

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