EMEA Partner Experience Summit: Building a Winning Partner Program with efficy

In this session, Jasper Lounio, Global Head of Channel at efficy used the analogy that partnerships are like a relay race - no one wins alone.

Success depends on smooth hand-offs, shared responsibility and trust. They're not just a department’s job but a company-wide effort to deliver and create seamless partner experiences. With AI accelerating partner growth, treating partners and data as teammates is how you go further, faster and win the race. The session slides offer a deeper dive into these strategies and outcomes.

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