Skip to main content





Personalized Partner Onboarding
Create automated and tailored training.

Pipeline Management
Sync deal registration and partner leads with CRM.

Certification Management
Build courses, lessons, and quizzes, code-free.

Market Development Funds
Hand requests, fulfillment, and ROI analysis.

Partner Business Planning
Share, create, and track goals together.

Tiering and Compliance
Incentivize partner performance, automate compliance management.

Reporting and Analytics
Know what drives mutual revenue.

Paid Media Marketing
Connect local partners with local leads via Google.

Impartner Marketplace
Bring “Where to Buy” to your corporate website.

Referral Automation
Effortlessly generate more leads from more types of partners.


Experts Across Industries

Cyber Security

High Tech





MasterClass EP11: Measuring Success in a Partner Program

Launching new tools within your partner program requires a deep understanding of growth planning, aligning expectations, and measuring outcomes. But how do you begin the process of launching to partners without first defining what success should look like?

Impartner and G-P have teamed up to present an insightful MasterClass that delves into how to build a strategy to launch and scale new tools to your partners.

In this episode, Impartner’s Sr. Director of Partner Strategy and Growth, Mike Kirby and G-P’s Sr. Manager of Global Partner Marketing, Penny Conway, will share insights on how to:
🔸 Develop program KPIs “with the end in mind”
🔸 Set realistic expectations with internal and external stakeholders
🔸 Evaluate and modify what success looks like

Whether you are a seasoned professional or just starting to build your partner programs, this session will delve into the challenges faced when defining and measuring success and provide valuable insights on how to develop long lasting meaningful performance indicators.

About the Author

Trevor Burnett is the Head of Product Marketing at Impartner. Burnett has over 15 years of experience in the partnerships space. Over the years, he has built both technical and business acumen as he's done everything from building partner portals himself to strategizing how to solve partnership problems through technology with hundreds of companies. He's also the host of Impartner's popular MasterClass series, in which he talks about the latest trends and tech in ecosystems.

Profile Photo of Trevor Burnett