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Personalized Partner Onboarding
Create automated and tailored training.

Pipeline Management
Sync deal registration and partner leads with CRM.

Certification Management
Build courses, lessons, and quizzes, code-free.

Market Development Funds
Hand requests, fulfillment, and ROI analysis.

Partner Business Planning
Share, create, and track goals together.

Tiering and Compliance
Incentivize partner performance, automate compliance management.

Reporting and Analytics
Know what drives mutual revenue.

Paid Media Marketing
Connect local partners with local leads via Google.

Impartner Marketplace
Bring “Where to Buy” to your corporate website.

Referral Automation
Effortlessly generate more leads from more types of partners.


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MasterClass EP12: 6 Key Stages to Maximize Your Partner Experience

Establishing strong and engaged partnerships is the key differentiator for building a successful partner program. We’re teaming up with PartnerPath, an industry-leading channel research and consulting firm, to delve deeper into ways to enhance your partners' experience from awareness to activation.

PartnerPath CEO and Founder, Diane Krakora, will join Impartner’s Head of Product Marketing, Trevor Burnett, to explore the 6 essential stages that make up the full partner journey and how you can level up your partner experience at each point. These stages are carefully curated based on PartnerPath's original research to cover every aspect of the partner experience.

By the end of this episode, you'll gain valuable insights into what partners need as they embark on new partnerships with you, empowering you to create an exceptional partner experience to drive better program results. Don't miss this opportunity to learn from the industry's leading expert to take your partner experience to the next level!

About the Author

Trevor Burnett is the Head of Product Marketing at Impartner. Burnett has over 15 years of experience in the partnerships space. Over the years, he has built both technical and business acumen as he's done everything from building partner portals himself to strategizing how to solve partnership problems through technology with hundreds of companies. He's also the host of Impartner's popular MasterClass series, in which he talks about the latest trends and tech in ecosystems.

Profile Photo of Trevor Burnett