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MasterClass EP13: Mastering the PRM Experience

The indirect sales landscape is dynamic and can be filled with challenges, from aligning partner programs with automation tools to ensuring a differentiating partner experience. So, what are the right strategies needed to overcome these hurdles?

In this episode of MasterClass, Impartner's Head of Product Marketing teamed up with Spur Reply's Director of Ecosystem Automation, Ryan Hasson, to explore best practices associated with navigating the sales, implementation, and maintenance cycles in the realm of PRMs.

The discussion touches on the pitfalls of not planning ahead, the importance of personalized partner experiences, and assessing gaps between your programs and automation tools. Whether you're well-versed in the technology landscape or just beginning to explore PRM solutions, this MasterClass offers valuable insights for all. Gain a deeper understanding of why ownership and consistent updates are vital, and explore an activities-based approach to planning that goes beyond just mapping out journeys.

About the Author

Trevor Burnett is the Head of Product Marketing at Impartner. Burnett has over 15 years of experience in the partnerships space. Over the years, he has built both technical and business acumen as he's done everything from building partner portals himself to strategizing how to solve partnership problems through technology with hundreds of companies. He's also the host of Impartner's popular MasterClass series, in which he talks about the latest trends and tech in ecosystems.

Profile Photo of Trevor Burnett