There is a pendulum swing in strategies and tactics for nearly every aspect of the business. Partners used to think of solution momentum as the primary factor when choosing vendors, but that’s since changed. And things like direct mailers are out and digital is in – until no one else is doing direct mailers – and then they’re back in as a way to stand out. The same is true for partner relationships. While technology has made it possible to automate operational basics, using those technologies to free up time for more strategic conversations that truly build personal relationships is the most powerful combination – especially now in this time of worldwide uncertainty.
In this webinar, Impartner CMO Kerry Desberg teams up with The Spur Group Managing Director Dan Overgaag to address crucial shifts that need to be made in every channel. The Spur Group is the leading authority on go-to-market solutions and continues to deliver high-impact results for high-performing companies. Clients turn to them to help turn partner experiences and relationships into competitive advantages. With Impartner providing the world’s most complete channel management platform, this is a perfect duo to talk about changing times and making the most of partner relationships.