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The Missing Metric: Partner Experience + Customer Experience = Revenue with Norma Watenpaugh and Nancy Ridge

Building a great partner experience results in greater loyalty, productivity, and profitability. But it can also result in so much more. Partners have become an integral part of the entire customer journey such that partners are the customer experience. Ridge Innovative's Founder & President, Nancy Ridge, and Phoenix Consulting Group's Founding principal, Norma Watenpaugh reveal their research results on how partner experience impacts customer experience and how you can leverage that dynamic to drive value and business outcomes for your ultimate customers.  This groundbreaking research will cover:

  • Where do partners have the most influence on the customer experience
  • How customers benefit from a strong partner experience
  • What elements of the partner experience have the most impact on creating the customer experience
  • What you can do to promote growth and innovation through your partner

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