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Personalized Partner Onboarding
Create automated and tailored training.

Pipeline Management
Sync deal registration and partner leads with CRM.

Certification Management
Build courses, lessons, and quizzes, code-free.

Market Development Funds
Hand requests, fulfillment, and ROI analysis.

Partner Business Planning
Share, create, and track goals together.

Tiering and Compliance
Incentivize partner performance, automate compliance management.

Reporting and Analytics
Know what drives mutual revenue.

Paid Media Marketing
Connect local partners with local leads via Google.

Impartner Marketplace
Bring “Where to Buy” to your corporate website.

Referral Automation
Effortlessly generate more leads from more types of partners.


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MasterClass EP2: Getting Clear ROI from Your MDF Program

In an upcoming year of uncertainty, it’s more important now than ever to quantify ROI resulting from your Market Development Funds (MDF) program with your channel partners.

In this episode of Impartner’s MasterClass, Impartner’s Head of Product Marketing, Trevor Burnett joined Spur Reply’s Director of Channel Strategy, Kate Caday, to show what you need to do to close the loop and recognize revenue influenced by the funds you provide to your partners to better justify the spend.

Impartner's MasterClass

Impartner's MasterClass LIVE series is an innovative approach to channel management education that focuses on live sessions providing strategic guidance on starting and scaling world-class channel programs and building out a partner ecosystem.

About the Author

Trevor Burnett is the Head of Product Marketing at Impartner. Burnett has over 15 years of experience in the partnerships space. Over the years, he has built both technical and business acumen as he's done everything from building partner portals himself to strategizing how to solve partnership problems through technology with hundreds of companies. He's also the host of Impartner's popular MasterClass series, in which he talks about the latest trends and tech in ecosystems.

Profile Photo of Trevor Burnett