MasterClass EP2: Getting Clear ROI from Your MDF Program

In an upcoming year of uncertainty, it’s more important now than ever to quantify ROI resulting from your Market Development Funds (MDF) program with your channel partners.

In this episode of Impartner’s MasterClass, Impartner’s Head of Product Marketing, Trevor Burnett joined Spur Reply’s Director of Channel Strategy, Kate Caday, to show what you need to do to close the loop and recognize revenue influenced by the funds you provide to your partners to better justify the spend.

Impartner's MasterClass

Impartner's MasterClass LIVE series is an innovative approach to channel management education that focuses on live sessions providing strategic guidance on starting and scaling world-class channel programs and building out a partner ecosystem.