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Personalized Partner Onboarding
Create automated and tailored training.

Pipeline Management
Sync deal registration and partner leads with CRM.

Certification Management
Build courses, lessons, and quizzes, code-free.

Market Development Funds
Hand requests, fulfillment, and ROI analysis.

Partner Business Planning
Share, create, and track goals together.

Tiering and Compliance
Incentivize partner performance, automate compliance management.

Reporting and Analytics
Know what drives mutual revenue.

Paid Media Marketing
Connect local partners with local leads via Google.

Impartner Marketplace
Bring “Where to Buy” to your corporate website.

Referral Automation
Effortlessly generate more leads from more types of partners.


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MasterClass EP4: How to Scale Demand Marketing with your Partners

In today’s channel, increasing demand and revenue through partners is on everyone’s agenda. Advances in Partner Marketing Automation (PMA) technology now make this easy, but the tech is only half the story.

A combination of best-in-class solutions with services delivers the ultimate winning playbook to capitalize on co-marketing efforts. Creating partner marketing demand and lead generation at scale is within reach of all vendors. No matter if partner marketing plans take a to, through, with, or for strategic approach.

In this episode of MasterClass, Impartner and Sherpa team up to share how to leverage tech and services to accelerate partner co-marketing efforts at scale across multiple regions in a fully automated and personalized way.

About the Author

Trevor Burnett is the Head of Product Marketing at Impartner. Burnett has over 15 years of experience in the partnerships space. Over the years, he has built both technical and business acumen as he's done everything from building partner portals himself to strategizing how to solve partnership problems through technology with hundreds of companies. He's also the host of Impartner's popular MasterClass series, in which he talks about the latest trends and tech in ecosystems.

Profile Photo of Trevor Burnett