3 Manufacturing Channel Trends for Revenue Growth

The manufacturing industry continues to rely on complex channel relationships to reach customers and support sales efforts. 

The market has changed quickly in recent years, and manufacturers are finding it harder to stay competitive while juggling multiple partners, different sales processes, and changing customer expectations. Legacy selling models built around product expertise and long-term relationships no longer provide the level of insight or consistency needed in today’s environment. 

As these shifts continue, many teams have started to look again at their manufacturing channel strategy. They are also spending more time on partner enablement and reviewing partner performance analytics to see what is working and what is not. The following trends reflect how manufacturers are adapting to current conditions. 

Modernize Your Manufacturing Channel Strategy 

Manufacturers often review their selling model to understand how the manufacturing channel is performing and where adjustments are needed. Looking at historical data and benchmarks helps teams evaluate return on investment and identify areas that may require new approaches. 

Some manufacturers still depend on older processes that make it difficult to see partner activity and slow down everyday tasks. As part of manufacturing digital transformation, teams are beginning to use tools that automate partner workflows and move information between systems.  

Solutions such as Impartner’s Orchestration Studio support this by creating automated steps for tasks like partner onboarding, deal routing, and data updates, which reduces manual work and improves consistency across the channel. 

Investigate Partner Enablement Practices 

Partner enablement has become a central focus for manufacturers, since it directly affects how accurately products are represented and sold. Partners often have limited time and resources, which makes it important to offer training, content, and simple execution tools that reduce the amount of work required on their side. 

Solutions that centralize materials and make campaigns easy to launch can improve partner participation. Impartner’s Through Channel Marketing Automation (TCMA) helps meet this need by providing partner-ready microsites, co-branded content, and tools that simplify campaign execution for partners. Its design focuses on ease of use and adoption, which supports manufacturers that want to deliver marketing resources without adding complexity to partner workloads. 

Optimize Your Data 

Understanding partner activity is essential for identifying which partners are performing well and which programs deliver the best results. Manufacturers are using partner performance analytics to compare engagement levels, evaluate campaign effectiveness, and understand which content or activities lead to stronger customer responses. 

This becomes difficult when partner data is kept in separate systems, so teams look for tools that consolidate information into one location. Solutions such as Impartner’s Orchestration Studio can help by connecting those systems and automating how partner information is collected and routed. This gives manufacturers better visibility into partner behavior and supports decisions based on reliable data. 

Manufacturers that want to strengthen partner processes or improve enablement can take a closer look at how Impartner supports different channel operations. Request a demo to see the platform in action.