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What Does it Take to Work with a Huge Reseller? Graeme Watt and Rod Baptie Keynote

This keynote session features Rod Baptie alongside Graeme Watt, Chair of the Board of Directors for Softcat PLC.

Their presentation delved into the intricacies of collaborating with a major reseller like Softcat, offering attendees a wealth of valuable insights. Covering a diverse array of topics, from Softcat's core initiatives to their stance on AI and the critical components of their vendor relationships, the session provided attendees with actionable strategies.

Rod and Graeme shared invaluable tips and tricks aimed at fostering stronger, more productive partnerships in the industry. Review the full presentation below!

About the Author

Rod Baptie has been involved with hi-tech since 1984. Rod was responsible for the successful launch of over 20 major technology companies into the European market. In 1993 Rod launched Baptie & Co, which grew rapidly to become the largest company in the world owning and organizing conferences addressing key channel sales and marketing issues for senior executives in the technology and telecom industries. In a radical departure in 2005 Baptie & Co launched their first B2B community. Since this time the community business has grown rapidly. A popular speaker at conferences and seminars worldwide, Rod is recognized as one of the leading thinkers on the channels in the IT and Telecom industries.

Profile Photo of Rod Baptie