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How Siemens Transformed Partner Communications with News on Demand

Published Date
Author The Impartner Team

In this Multiply ImpartnerCon World Tour session from Austin, TX, Robert Lyons, Sr. Manager of Global Partner Communications at Siemens, and Lindsay Jensen, Sr. Director of Partner Strategy and Growth at Impartner, explore how Siemens is elevating partner engagement with smarter communication strategies.

Watch as they dive into the launch of Impartner's News on Demand, a scalable and automated solution for personalizing partner communications. Learn how Siemens simplified content delivery, empowered partners to self-subscribe, and dramatically improved open and click-through rates—all without requiring manual lift from their team.

About the Author

Impartner is the fastest-growing, most award-winning provider of partner management and partner marketing automation solutions. We've been around for decades, and were the first to coin the term "PRM". Today, over 40,000 users leverage Impartner to manage millions of partners within their ecosystem of distributors, resellers, and more. We draw on decades of experience with best practices in the channel to create content that helps partnership leaders grow their careers and scale their programs.

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