MasterClass EP24: Smarter Incentives Through Data, Science, and Design

In the latest episode of our Impartner MasterClass series, Trevor Burnett is joined by Casey Epley, a 15-year incentives veteran and product leader at Maritz, to explore the next era of smarter partner incentives. From behavioral science-backed strategies like the goal gradient effect and endowed progress to real-world insights from a Maritz market study, this session unpacks how modern incentive design can drive long-term loyalty without just “dangling the carrot.”

Learn why clear progress tracking, diverse reward types, and purpose-driven programs are the key to high-performing partner engagement, even on tight budgets. If you're stuck in the old transactional mindset, this episode will challenge and inspire your approach.

📘 Want to dig deeper?

Channel Incentives: Protecting Your Budget, Boosting Your Returns For 2025 & Beyond

• How channel incentives can drive measurable impact on your bottom line
• Learn the hidden costs of ineffective incentive programs and how to stay competitive in 2025 and beyond
• Read the report here 

Be the Best: Defining Exceptional Channel Incentive Programs

• Practical strategies (and maybe a few secrets!)  for designing channel incentive programs that participants love
• Discover what sets exceptional incentive programs apart
• Read the report here