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Partner Lifecycle Management
Automate onboarding, training & revenue-driving growth.

Pipeline Management
Sync deal registration and partner leads with CRM.

Partner Training & Certification
SCORM-enabled courses, quizzes & progress tracking.

Market Development Funds
Hand requests, fulfillment, and ROI analysis.

Partner Business Planning
Share, create, and track goals together.

Tiering and Compliance
Incentivize partner performance, automate compliance management.

Reporting and Analytics
Know what drives mutual revenue.

Paid Media Marketing
Connect local partners with local leads via Google.

Impartner Marketplace
Bring “Where to Buy” to your corporate website.

Referral Automation
Effortlessly generate more leads from more types of partners.

 

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PMaaS

 

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Orchestration Studio

 

Transforming Partner Relationships: The Power of Automated Referrals

At the Multiply ImpartnerCon World Tour stop in Austin, Jasmina Muller, Chief Ecosystem Officer at Titan Cloud Storage, took the stage to share how her team is rethinking partner engagement and strengthening their ecosystem through automated referrals.

Joined live on stage by Robb Franks, VP of Customer Experience at Impartner, the session featured a dynamic demo showcasing how automated referral workflows can drive higher partner adoption, faster lead delivery, and more predictable revenue. If your partner program still relies on manual processes, this session is your blueprint for scalable, automation-first success.

About the Author

Impartner is the fastest-growing, most award-winning provider of partner management and partner marketing automation solutions. We've been around for decades, and were the first to coin the term "PRM". Today, over 40,000 users leverage Impartner to manage millions of partners within their ecosystem of distributors, resellers, and more. We draw on decades of experience with best practices in the channel to create content that helps partnership leaders grow their careers and scale their programs.

Profile Photo of The Impartner Team