It’s been said that the pandemic has simply accelerated trends that were already in motion. That’s certainly true with digital transformation, with some thought leaders saying that two years of change is happening in as few as two months. More obvious examples are working from home, eCommerce, digital marketing, and event management; but digital transformation affects channel partner relationships and processes as well.
As companies consider the recovery phase post-crisis, channel executives need to identify which lessons learned during the crisis are going to stick and incorporate those transformations into the “new normal” channel environment. Join this webinar with Research in Action Director of Research and Channel Chief Advisory Board (CCAB) member Peter O’Neill and Impartner Chief Marketing Officer Kerry Desberg to make sure you’re ready to embrace what’s emerging as 7 fundamental shifts that will change the channel forever.