Estimates vary but the global market for cybersecurity technology and services topped $150 billion for the first time in 2020. Not surprisingly, scores of vendors and tech partners are jumping into this red-hot market. In 2020, more than 800 new cybersecurity startups were launched.
Partners have never had so many choices — or so much confusion. As a result, the partner journeys you create — from recruitment to onboarding to management and retention — must deliver a solid partner value proposition. In fact, they have become as critical to your success as the products and services you provide.
Learn about key trends in cybersecurity (XDR, Zero Trust, etc.) and how they influence what’s happening in the channel and what’s working for both vendors and partners in this video, The Ultimate State of the Channel in Cybersecurity. The webinar features the Enterprise Strategy Group’s (ESG) top cybersecurity and channels analysts, plus channel thought leaders from security heavyweights Proofpoint, Armis and Bitglass.