The Advent of Referral Partners and Influencers: How to Harness the Revenue From Every Partner Type in Today’s Partner Ecosystem
The fastest-growing segment of channel partners is one you may not be managing effectively. What analysts often call “Shadow Channel” partners have stepped out of the shadows and into the mainstream. Companies that manage their referral partners purposefully (versus ad-hoc) gain 30% more revenue from this emerging force. Join this webinar with Impartner CMO Dave R Taylor and VP of Referral Partner Product Management Josh Swenson.