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Personalized Partner Onboarding
Create automated and tailored training.

Pipeline Management
Sync deal registration and partner leads with CRM.

Certification Management
Build courses, lessons, and quizzes, code-free.

Market Development Funds
Hand requests, fulfillment, and ROI analysis.

Partner Business Planning
Share, create, and track goals together.

Tiering and Compliance
Incentivize partner performance, automate compliance management.

Reporting and Analytics
Know what drives mutual revenue.

Paid Media Marketing
Connect local partners with local leads via Google.

Impartner Marketplace
Bring “Where to Buy” to your corporate website.

Referral Automation
Effortlessly generate more leads from more types of partners.


Experts Across Industries

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How to Successfully Scale Global Partner Marketing with Vertiv

In 2020 Vertiv transitioned from their previous channel marketing automation solution provider to Impartner with big ambitions leading the way. Their aggressive partner onboarding plan in PRM has been very successful, however, the activation and engagement of Partners with their Partner Marketing activities take more effort. The good news? They're on track. The bad news? It is challenging.

In this ImpartnerCON22 session, hear from Martin Coulthard, Senior Global Director, Digital CX, of Vertiv alongside Impartner's Senior Director, Channel Marketing Solutions, Emile Van de Klok, as they share how to “play” the partner marketing automation “game”, and how Vertiv handled implementation, internal stakeholder training, and partner on-boarding to successfully scale their channel investment. We promise the good, the bad, the ugly, and the key-learnings obtained.

View the presentation: