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Impartner + BeyondTrust

BeyondTrust, a global leader in identity and access security management, has harnessed the power of Impartner to efficiently manage its rapidly-growing partner network of resellers, MSPs, GSIs, service delivery, and alliance partners.

Jeff Mattan, VP of Global Partner Programs and Operations, discusses how Impartner has revolutionized their partner program, from deal registration and lead management to marketing development funds (MDF) management and partner communications. With Impartner, BeyondTrust has been able to triple its partner base from 400 to 1,400 in just three years without proportionally increasing their operational headcount.

Discover how BeyondTrust leverages Impartner to deliver a self-service, customizable experience to their partners, significantly boosting partner satisfaction and engagement, as reflected in their consistently high partner NPS scores. The strategic alliance between BeyondTrust and Impartner illustrates the transformative potential of a well-integrated PRM in facilitating efficient, scalable, and responsive partner ecosystems.

Embrace the future of automated partnership management with Impartner to experience unparalleled growth and efficiency in your own partner ecosystem.

About the Author

Impartner is the fastest-growing, most award-winning provider of partner management and partner marketing automation solutions. We've been around for decades, and were the first to coin the term "PRM". Today, over 40,000 users leverage Impartner to manage millions of partners within their ecosystem of distributors, resellers, and more. We draw on decades of experience with best practices in the channel to create content that helps partnership leaders grow their careers and scale their programs.

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