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Personalized Partner Onboarding
Create automated and tailored training.

Pipeline Management
Sync deal registration and partner leads with CRM.

Certification Management
Build courses, lessons, and quizzes, code-free.

Market Development Funds
Hand requests, fulfillment, and ROI analysis.

Partner Business Planning
Share, create, and track goals together.

Tiering and Compliance
Incentivize partner performance, automate compliance management.

Reporting and Analytics
Know what drives mutual revenue.

Paid Media Marketing
Connect local partners with local leads via Google.

Impartner Marketplace
Bring “Where to Buy” to your corporate website.

Referral Automation
Effortlessly generate more leads from more types of partners.


Experts Across Industries

Cyber Security

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Google Ads For the Channel

Empower your partners with your unique competitive advantage with Google Ads for the Channel.

As a business with an indirect, but highly profitable, sales channel, you rely on independent channel partners to market and sell your solutions. Most of these partners are small to medium-sized businesses, who are struggling to keep up with digital marketing, and your business is negatively impacted as a result.

Channel partners tend to fall back on traditional marketing and often even neglect Market Development Funds (MDF) provided to them. Even if they come to you for assistance, it’s too costly and time-consuming for you, or your agency, to help every partner run their marketing, particularly Google Ads campaigns.

Impartner and Google have formed a unique partnership and developed a proprietary solution to solve this all-too-common problem: Google Ads for the Channel.

Google Ads for the Channel allows you to centrally create and implement local Google Ads campaigns for all of your channel partners, and unlike other methods, it requires zero effort at the local level. You are in full control of your brand; you can say goodbye to a lack of visibility and waiting on the stars to align for your campaign to go live – everything happens on your watch. Then, when a customer clicks on one of your Ads, they will be automatically redirected to your closest reseller’s website.

Google Ads for the Channel is a highly manageable and efficient solution for channel managers who are eager to optimize their indirect sales channel and overall marketing strategy through digital marketing.

Our solution has been proven to bring a 300% increase in leads generated through channel partners, but its value extends far beyond demand generation. Google Ads for the Channel produces invaluable end-consumer data which you can then use to make better-informed global marketing decisions across the board.

Access the solution sheet here: 

Impartner Google Ads for the Channel