Driving Success with Partner Management Automation | Research in Action Webinar

Join Peter O'Neill, Research Director at Research in Action, and Gary Sabin, Head of Product at Impartner, as they explore the evolution and future of partner management automation.

The webinar delves into the complexities of managing partner relationships and how traditional partner relationship management (PRM) and through channel marketing automation (TCMA) systems are evolving. O'Neill emphasizes the need for a holistic platform that addresses the dynamic and multifaceted nature of partner ecosystems, including recruitment, engagement, and sales attribution for intricate partner interactions. He notes: 

"Companies must now cope with tens of thousands of potential partners around the world. Partner recruiters, partner managers—they cannot handle that volume in person. They must rely on a software platform to do that."

Sabin adds a practical perspective on implementing these systems, discussing how Impartner's solutions align with the industry's evolving needs. Their discussion is not just theoretical; it is grounded in robust data and real-world applications, making it invaluable for businesses who are ready to elevate their partner management strategies. As Sabin notes: 

"It's not just about managing partners or marketing with partners any more; it's about bringing in partners on their terms, helping them to be successful, generating demand, and really tracking and managing to serve that overall uplift to revenue."

For anyone involved in partner management or interested in the latest trends in partner automation, this webinar is a must-watch. Watch the full webinar now for a forward-looking view into how companies can leverage automation to streamline their partner operations, ensuring more efficient and profitable ecosystems. 

Find Research in Action's 2024 Vendor Selection Matrix in Partner Management Automation here.