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Personalized Partner Onboarding
Create automated and tailored training.

Pipeline Management
Sync deal registration and partner leads with CRM.

Certification Management
Build courses, lessons, and quizzes, code-free.

Market Development Funds
Hand requests, fulfillment, and ROI analysis.

Partner Business Planning
Share, create, and track goals together.

Tiering and Compliance
Incentivize partner performance, automate compliance management.

Reporting and Analytics
Know what drives mutual revenue.

Paid Media Marketing
Connect local partners with local leads via Google.

Impartner Marketplace
Bring “Where to Buy” to your corporate website.

Referral Automation
Effortlessly generate more leads from more types of partners.


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Driving Success with Partner Management Automation | Research in Action Webinar

Join Peter O'Neill, Research Director at Research in Action, and Gary Sabin, Head of Product at Impartner, as they explore the evolution and future of partner management automation.

The webinar delves into the complexities of managing partner relationships and how traditional partner relationship management (PRM) and through channel marketing automation (TCMA) systems are evolving. O'Neill emphasizes the need for a holistic platform that addresses the dynamic and multifaceted nature of partner ecosystems, including recruitment, engagement, and sales attribution for intricate partner interactions. He notes: 

"Companies must now cope with tens of thousands of potential partners around the world. Partner recruiters, partner managers—they cannot handle that volume in person. They must rely on a software platform to do that."

Sabin adds a practical perspective on implementing these systems, discussing how Impartner's solutions align with the industry's evolving needs. Their discussion is not just theoretical; it is grounded in robust data and real-world applications, making it invaluable for businesses who are ready to elevate their partner management strategies. As Sabin notes: 

"It's not just about managing partners or marketing with partners any more; it's about bringing in partners on their terms, helping them to be successful, generating demand, and really tracking and managing to serve that overall uplift to revenue."

For anyone involved in partner management or interested in the latest trends in partner automation, this webinar is a must-watch. Watch the full webinar now for a forward-looking view into how companies can leverage automation to streamline their partner operations, ensuring more efficient and profitable ecosystems. 

Find Research in Action's 2024 Vendor Selection Matrix in Partner Management Automation here.

Research In Action Vendor Selection Matrix Partner Management Automation | Top Global Vendors 2024

About the Author

Gary Sabin is the VP of Product Management at Impartner. Sabin joined Impartner in 2015 as the global product strategy leader for the company and head of Impartner’s Channel Innovation Labs, a worldwide team of engineers, data scientists, UX and UI professionals and channel strategists focused on creating products that accelerate channel performance. Born in the SaaS industry, he has 20 years of experience delivering rich, consumerized user experiences and cloud solutions to the B2B market. Sabin brings a unique blend of technical, design, and business backgrounds and a track record of executing continual innovation methodologies that define and deliver on a roadmap of user-focused and outcome-driven solutions and class-leading products.

Profile Photo of Gary Sabin