Scaling with Strategy: Rectangle Health's Journey Through Growth and Change Management

Sam Iverson, Sr. Director, Digital Operations and Rebecca Russo, Sr. Manager Partner Operations, of Rectangle health shared their journey of launching and scaling a partner program over four years.

They highlighted the fast implementation of a partner portal in under 60 days, driven by the need for deal registration. The program evolved to accommodate acquisitions, additional partner levels, and operational complexities while maintaining agility through strong change management and responsiveness.

Key lessons included prioritizing customer-centric design, learning from challenges, and building trust through proactive communication and support.