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The Ultimate Guide to Building a Channel in 2021

Theresa Caragol, Founder and CEO, AchieveUnite | Kerry Desberg, Chief Marketing Officer, Impartner

When your direct sales team can’t be your boots on the ground, building a new channel business is the fastest route to market and the fastest way to drive revenue for your company. With the fast-paced digital world we live in, starting a channel is more important than ever. If you do not have a channel program and you are not using a modern Partner Relationship Management (PRM) solution, you risk falling behind companies who are and falling behind your competitors. This presentation will help you determine if you are moving into the channel for the right reasons, you are taking the appropriate steps, and you are deploying the right initiatives early on to ensure long-term sustainable success.