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Personalized Partner Onboarding
Create automated and tailored training.

Pipeline Management
Sync deal registration and partner leads with CRM.

Certification Management
Build courses, lessons, and quizzes, code-free.

Market Development Funds
Hand requests, fulfillment, and ROI analysis.

Partner Business Planning
Share, create, and track goals together.

Tiering and Compliance
Incentivize partner performance, automate compliance management.

Reporting and Analytics
Know what drives mutual revenue.

Paid Media Marketing
Connect local partners with local leads via Google.

Impartner Marketplace
Bring “Where to Buy” to your corporate website.

Referral Automation
Effortlessly generate more leads from more types of partners.


Experts Across Industries

Cyber Security

High Tech





The Inverse Channel - The Rise of Partner Power

Traditionally, channel managers have aligned partners from the top-down – starting with their company’s end goals in mind and letting that “drip onto partners” for them to figure out how they fit into the strategy. With the world turning upside down in recent months, so has this process. In the new world order, the most successful programs will be built “from the partner up” – dramatically increasing partner effectiveness and drive revenue.

As part of Impartner’s Build a Better Channel Series, Purechannels CEO and Impartner Channel Chief Advisory Board Member (CCAB) Glenn Robertson joins Impartner CMO Kerry Desberg to present “The Inverse Channel, The Rise of Partner Power.”