Execution & Investment Plan for Confluent's Partner Program
At the Multiply ImpartnerCon World Tour, Scott Boyd, Global Director of partner Experience and Programs at Confluent, shared insights into their partner strategy transformation. With a decade of success and $1 billion in revenue, Confluent recognized the need for scalable growth beyond direct sales. This session covered the evolution of their "PIE" (Partner Innovation and Ecosystem) organization, the creation of a services-first partner strategy, and the implementation of a partner experience platform.
Key highlights included their four-tiered partner structure, innovative incentives for driving partner engagement, and plans to integrate generative AI for enhanced usability. Confluent’s emphasis on partner innovation and automation offers valuable lessons for building a scalable, partner-driven ecosystem.