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Solutions

Platform


 

Applications


Personalized Partner Onboarding
Create automated and tailored training.

Pipeline Management
Sync deal registration and partner leads with CRM.

Certification Management
Build courses, lessons, and quizzes, code-free.

Market Development Funds
Hand requests, fulfillment, and ROI analysis.

Partner Business Planning
Share, create, and track goals together.

Tiering and Compliance
Incentivize partner performance, automate compliance management.

Reporting and Analytics
Know what drives mutual revenue.

Paid Media Marketing
Connect local partners with local leads via Google.

Impartner Marketplace
Bring “Where to Buy” to your corporate website.

Referral Automation
Effortlessly generate more leads from more types of partners.

 

Experts Across Industries


Cyber Security

High Tech

Manufacturing

FinTech

Telecom

 

Our Integrations


Seamless integration with your existing tech stack.

Orchestration Studio

 

Execution & Investment Plan for Confluent's Partner Program

At the Multiply ImpartnerCon World Tour, Scott Boyd, Global Director of partner Experience and Programs at Confluent, shared insights into their partner strategy transformation. With a decade of success and $1 billion in revenue, Confluent recognized the need for scalable growth beyond direct sales. This session covered the evolution of their "PIE" (Partner Innovation and Ecosystem) organization, the creation of a services-first partner strategy, and the implementation of a partner experience platform.

Key highlights included their four-tiered partner structure, innovative incentives for driving partner engagement, and plans to integrate generative AI for enhanced usability. Confluent’s emphasis on partner innovation and automation offers valuable lessons for building a scalable, partner-driven ecosystem.