Skip to main content





Personalized Partner Onboarding
Create automated and tailored training.

Pipeline Management
Sync deal registration and partner leads with CRM.

Certification Management
Build courses, lessons, and quizzes, code-free.

Market Development Funds
Hand requests, fulfillment, and ROI analysis.

Partner Business Planning
Share, create, and track goals together.

Tiering and Compliance
Incentivize partner performance, automate compliance management.

Reporting and Analytics
Know what drives mutual revenue.

Paid Media Marketing
Connect local partners with local leads via Google.

Impartner Marketplace
Bring “Where to Buy” to your corporate website.

Referral Automation
Effortlessly generate more leads from more types of partners.


Experts Across Industries

Cyber Security

High Tech





How to Find the Best PRM Software

Looking for the best PRM software to manage partners? Our guide covers how to evaluate different platforms, key features to look for, common pricing models, and more.

Download Now

If you're building your partner ecosystem, navigating the world of partner relationship management (PRM) software can be overwhelming. With the right approach and some industry insights, though, you can find the ideal solution for your growing ecosystem... and get the budget from your executive team to invest in it. Our guide covers everything you need to know about how to find the best PRM software to manage your partners. 

With a PRM, you can make better data-driven decisions about your partnerships, achieve greater revenue, automate manual tasks, create a better experience for your partners, and set up processes that accelerate your ecosystem growth.

We put together this guide because we're committed to helping ecosystem leaders like you learn more about the industry and its complexities so you can make better strategic decisions. Years ago, Impartner actually coined the term "PRM" and have been a leader in the partnerships community since its inception. We'll cover how to evaluate different platforms, key features to look for, common pricing models, and more. 

It's time to grow your partner ecosystem with the best PRM software. Read the guide now to get started!

About Impartner

Each day millions of partners from multiple industries across the globe access Impartner. Why? Because the partner experience matters and leading organizations agree. Impartner is the fastest-growing, most award-winning partner management solution provider on the market.

Our partner relationship management and partner marketing automation solutions help companies accelerate revenue and profitability through their indirect sales channels at every partner lifecycle touchpoint.

From partner training and certifications to communications, business planning, and performance compliance, Impartner handles it all and more with best practices and automation built-in.

Ready to see it in action? Take a spin through one of our interactive product tours now or book a personalized demo with our team!

About the Author

Trevor Burnett is the Head of Product Marketing at Impartner. Burnett has over 15 years of experience in the partnerships space. Over the years, he has built both technical and business acumen as he's done everything from building partner portals himself to strategizing how to solve partnership problems through technology with hundreds of companies. He's also the host of Impartner's popular MasterClass series, in which he talks about the latest trends and tech in ecosystems.

Profile Photo of Trevor Burnett