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Personalized Partner Onboarding
Create automated and tailored training.

Pipeline Management
Sync deal registration and partner leads with CRM.

Certification Management
Build courses, lessons, and quizzes, code-free.

Market Development Funds
Hand requests, fulfillment, and ROI analysis.

Partner Business Planning
Share, create, and track goals together.

Tiering and Compliance
Incentivize partner performance, automate compliance management.

Reporting and Analytics
Know what drives mutual revenue.

Paid Media Marketing
Connect local partners with local leads via Google.

Impartner Marketplace
Bring “Where to Buy” to your corporate website.

Referral Automation
Effortlessly generate more leads from more types of partners.


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6 Expert Insights into Leveraging AI for Partnerships

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The emergence of artificial intelligence (AI) stands as a game-changer, poised to revolutionize how businesses foster collaboration, innovation, and mutual success. Partner ecosystems thrive on active engagement and personalized incentives, and AI presents an unprecedented opportunity to enhance these aspects.

From personalized marketing campaigns to individualized incentives tailored to partner motivations, AI-driven solutions are reshaping the way businesses activate and empower their partners for collective growth.

In this report, industry experts explore effective strategies for leveraging AI tools in your partner ecosystem. A huge thank you to our contributors, Jessica Baker, Meredith Caram, Brian Galicia, Gina Batali-Brooks, Amy Roberts, and Tom Perry, for sharing their insights. Read the full Partnerships NOW newsletter here.

About the Author

Impartner is the fastest-growing, most award-winning provider of partner management and partner marketing automation solutions. We've been around for decades, and were the first to coin the term "PRM". Today, over 40,000 users leverage Impartner to manage millions of partners within their ecosystem of distributors, resellers, and more. We draw on decades of experience with best practices in the channel to create content that helps partnership leaders grow their careers and scale their programs.

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