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Personalized Partner Onboarding
Create automated and tailored training.

Pipeline Management
Sync deal registration and partner leads with CRM.

Certification Management
Build courses, lessons, and quizzes, code-free.

Market Development Funds
Hand requests, fulfillment, and ROI analysis.

Partner Business Planning
Share, create, and track goals together.

Tiering and Compliance
Incentivize partner performance, automate compliance management.

Reporting and Analytics
Know what drives mutual revenue.

Paid Media Marketing
Connect local partners with local leads via Google.

Impartner Marketplace
Bring “Where to Buy” to your corporate website.

Referral Automation
Effortlessly generate more leads from more types of partners.


Experts Across Industries

Cyber Security

High Tech





5 Insights to Drive Greater Partnership Effectiveness

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The ultimate resource for taking your partnerships to the next level is here! In this report, we're bringing real-world advice, big ideas, and stimulating perspectives on boosting partnership effectiveness from industry-leading partner ecosystem experts.

Discover key tactics for partner program onboarding, incentives, engagement, collaboration, and more. These are critical components that can make or break any partnership, and we're thrilled to share our expert perspectives on how to excel in these areas.

Whether you're a seasoned partnership professional or just starting out, we hope this report on partnership effectiveness will provide you with valuable insights and ideas to help you take your partnerships to the next level. 

A huge thank you to our contributors, Raegan Wilson, Kristine Stewart, Gina Batali-Brooks, Tom Perry, and Brian Galicia, for sharing their valuable insights. Find the full edition of this Partnerships Now newsletter on LinkedIn

About the Author

Impartner is the fastest-growing, most award-winning provider of partner management and partner marketing automation solutions. We've been around for decades, and were the first to coin the term "PRM". Today, over 40,000 users leverage Impartner to manage millions of partners within their ecosystem of distributors, resellers, and more. We draw on decades of experience with best practices in the channel to create content that helps partnership leaders grow their careers and scale their programs.

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