Skip to main content





Personalized Partner Onboarding
Create automated and tailored training.

Pipeline Management
Sync deal registration and partner leads with CRM.

Certification Management
Build courses, lessons, and quizzes, code-free.

Market Development Funds
Hand requests, fulfillment, and ROI analysis.

Partner Business Planning
Share, create, and track goals together.

Tiering and Compliance
Incentivize partner performance, automate compliance management.

Reporting and Analytics
Know what drives mutual revenue.

Paid Media Marketing
Connect local partners with local leads via Google.

Impartner Marketplace
Bring “Where to Buy” to your corporate website.

Referral Automation
Effortlessly generate more leads from more types of partners.


Experts Across Industries

Cyber Security

High Tech





6 Insights Into Partner Personalization You Must Know

Download Now

Partner personalization continues to shape the landscape of ecosystems. Yet, beneath the surface of personalization lies the art of categorization—a powerful approach that can supercharge collaboration efforts. In this report, we spotlight expert strategies for precise partner personalization, segmentation, categorization, and empowerment.

These strategies promise to optimize relationships and amplify business growth within your ecosystems. The journey towards successful partnerships is a symphony of understanding, collaboration, and shared goals—themes that echo throughout these insights.

Whether you're a seasoned partnership professional or just starting out, we hope this report on partner personalization will provide you with valuable insights and ideas to help you take your partnerships to the next level. 

Special thanks to our contributors for their valuable insights: Amy Roberts, Brian Galicia, Raegan Wilson, Jessica Baker, Meredith Caram, and Gina Batali-BrooksFind the full edition of this Partnerships Now newsletter on LinkedIn

About the Author

Impartner is the fastest-growing, most award-winning provider of partner management and partner marketing automation solutions. We've been around for decades, and were the first to coin the term "PRM". Today, over 40,000 users leverage Impartner to manage millions of partners within their ecosystem of distributors, resellers, and more. We draw on decades of experience with best practices in the channel to create content that helps partnership leaders grow their careers and scale their programs.

Profile Photo of The Impartner Team