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Trajectory: Ecosystems, A New Partner Imperative

Partner ecosystems are quickly defining the ways that organizations go to market and co-innovate, collaborate across industries, and ultimately future-proof for growth.

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You’ve heard about it. It’s a top trending topic. And it’s steadily gaining momentum. Yes, we’re talking partner ecosystems. To get a pulse on the major forces driving one of the biggest movements to hit the partner community in decades, partnering thought leader Kristine Stewart reached out to a few of the top experts in the space.

Get the trajectory to learn what ecosystems insiders have to say about:

  • The partnership paradigm shift and the new partner ecosystem model
  • The emergence of a new partner technology framework
  • New approaches to partner metrics and incentive structures for ecosystems
  • What critical considerations you should be looking at for your next steps

Author: Kristine Stewart (CEO and Founder of The Lexington Group)

Contributors include:

Jared Fuller (Chief Ecosystem Officer, PartnerHacker)
Allan Adler (Senior Partner, Digital Bridge Partners)
Jay McBain (Principal Analyst, Canalys)
Chris Samila (VP of Partnerships, Crossbeam)
Cassandra Gholston (CEO, Partnertap)

About the Author

Impartner is the fastest-growing, most award-winning provider of partner management and partner marketing automation solutions. We've been around for decades, and were the first to coin the term "PRM". Today, over 40,000 users leverage Impartner to manage millions of partners within their ecosystem of distributors, resellers, and more. We draw on decades of experience with best practices in the channel to create content that helps partnership leaders grow their careers and scale their programs.

Profile Photo of The Impartner Team