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The Business Case for Partner Relationship Management

Here are12 data backed reasons a PRM solution is the single most important technology purchase your company can make to accelerate revenue.

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As a business executive, you know how rare it is to find a single business lever that will deliver 5% or 10% growth. You work hard to find process enhancements that will yield even a 1% or a 2% increase in revenue. However, partner ecosystems are now fueling exponential growth at today's top companies. According to McKinsey, partner ecosystems are the "single largest economic transformation of human history" and could drive 30% of the global economy by 2030. 

How do you harness the potential of this partner-led revolution? Enter partner relationship management (PRM) software.  

At Impartner, we focus on helping ecosystem leaders build ROI-validated partner programs that truly drive revenue and growth through smart automation. Imagine finding a solution that could boost your indirect revenue 32.3% in the first year of use alone. Or a tool that could offer 296% ROI in the first few years of use. Those are just a few of the stats we'll cover in this white paper, gathered from global surveys of Impartner customers along with a Total Economic Impact analysis commissioned from Forrester Consulting.  

Partner management software sits at the center of any partner-related tech stack. It represents an incredible force multiplier for tomorrow's market leaders—and a major risk for those who ignore it.  

Welcome to growth, multiplied. Ready to learn more? Check out our product demos today!

About the Author

Trevor Burnett is the Head of Product Marketing at Impartner. Burnett has over 15 years of experience in the partnerships space. Over the years, he has built both technical and business acumen as he's done everything from building partner portals himself to strategizing how to solve partnership problems through technology with hundreds of companies. He's also the host of Impartner's popular MasterClass series, in which he talks about the latest trends and tech in ecosystems.

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