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Personalized Partner Onboarding
Create automated and tailored training.

Pipeline Management
Sync deal registration and partner leads with CRM.

Certification Management
Build courses, lessons, and quizzes, code-free.

Market Development Funds
Hand requests, fulfillment, and ROI analysis.

Partner Business Planning
Share, create, and track goals together.

Tiering and Compliance
Incentivize partner performance, automate compliance management.

Reporting and Analytics
Know what drives mutual revenue.

Paid Media Marketing
Connect local partners with local leads via Google.

Impartner Marketplace
Bring “Where to Buy” to your corporate website.

Referral Automation
Effortlessly generate more leads from more types of partners.


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Understanding and Building a Program to Manage the Complete Partner Lifecycle | Webinar

On day 2 of the Channel Focus Virtual 2023 Conference, Impartner CMO, Dave R. Taylor connected with channel leaders to cover the essentials of building and managing a comprehensive partner program to ensure success throughout the complete partner lifecycle.


Dave Taylor – CMO - Impartner

Chris Jones – AVP Sales Channel – AT&T Integrated & Partner Solutions / Alliance Channel / ACC Business

Kate Caday - Director, Channel & Ecosystem Strategy – Spur Reply

Craig Patterson – SVP Global Channels - Aryaka

Moderator: Vaughn Mordecai – SVP Partner & Business Development - Mindmatrix

About the Author

Impartner is the fastest-growing, most award-winning provider of partner management and partner marketing automation solutions. We've been around for decades, and were the first to coin the term "PRM". Today, over 40,000 users leverage Impartner to manage millions of partners within their ecosystem of distributors, resellers, and more. We draw on decades of experience with best practices in the channel to create content that helps partnership leaders grow their careers and scale their programs.

Profile Photo of The Impartner Team