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Why the Flywheel Business Case Starts with Product

Published Date
Author The Impartner Team

Why the Flywheel Business Case Starts with Product featuring:

🌟 PartnerHacker's Chief Ecosystem Officer Jared Fuller
🌟 Splunk's Director, Global Partner Experience, Lisa Stifelman-Perry
🌟 GitLab’s Senior Channel Program Manager, Kim Jaeger
🌟 Impartner’s VP of Product, Gary Sabin

Impartner recently participated in PartnerHacker's PLX Summit 2022 to reveal how and why great products are perfected with partners.

Why is this conversation important?

Because when partnerships are integrated into all organizational facets, better products and organic growth transpire.

Read the entire thought path on the Flywheel effect of partnering, by Gary Sabin, here.

About the Author

Impartner is the fastest-growing, most award-winning provider of partner management and partner marketing automation solutions. We've been around for decades, and were the first to coin the term "PRM". Today, over 40,000 users leverage Impartner to manage millions of partners within their ecosystem of distributors, resellers, and more. We draw on decades of experience with best practices in the channel to create content that helps partnership leaders grow their careers and scale their programs.

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