Skip to main content





Personalized Partner Onboarding
Create automated and tailored training.

Pipeline Management
Sync deal registration and partner leads with CRM.

Certification Management
Build courses, lessons, and quizzes, code-free.

Market Development Funds
Hand requests, fulfillment, and ROI analysis.

Partner Business Planning
Share, create, and track goals together.

Tiering and Compliance
Incentivize partner performance, automate compliance management.

Reporting and Analytics
Know what drives mutual revenue.

Paid Media Marketing
Connect local partners with local leads via Google.

Impartner Marketplace
Bring “Where to Buy” to your corporate website.

Referral Automation
Effortlessly generate more leads from more types of partners.


Experts Across Industries

Cyber Security

High Tech





The Power of Next Generation TCMA: Nurture + Lead Gen

Guide to the advanced approach that solves all parts of the partner funnel through 9 elements of next-generation through-channel marketing automation.

Download Now

If you’re ready to maximize the ROI of your through-partner marketing and grow your channel, then let’s go.

Marketing through the channel has changed dramatically over the last few years. Today’s partner ecosystems need personalized content, automated content, and more importantly, a way to reach prospects outside of their existing funnel within one digital experience.

That’s where next generation TCMA comes in.

Get the guide to better understand the possibilities of today’s through-channel marketing automation and learn about:

  • An advanced approach that solves all parts of the partner funnel
  • 9 crucial elements of next gen through-channel marketing
  • What it takes to remove the barriers of adoption to amplify and promote your marketing messages through partners

About the Author

Impartner is the fastest-growing, most award-winning provider of partner management and partner marketing automation solutions. We've been around for decades, and were the first to coin the term "PRM". Today, over 40,000 users leverage Impartner to manage millions of partners within their ecosystem of distributors, resellers, and more. We draw on decades of experience with best practices in the channel to create content that helps partnership leaders grow their careers and scale their programs.

Profile Photo of The Impartner Team